Branding Contemporary Art

Slightly different project but still relevant I thought…

For the assignment, “Branding Contemporary Art,” I produced a fluid graphic identity that is constantly changing, and is subject to a wide variety of interpretations. The mark is intended to be sourced from the web application (coded by Lizzy). I also produced an unconventional ‘brand book’ of sorts that simultaneously contains all conventional brand guidelines, as well as mimics the playfulness of the application.

Shakiel Greeley, 2013

image

shak sample

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