What is an idea in design?

ideas-tattoo

Crimson flames tied through my ears
Rollin’ high and mighty traps
Pounced with fire on flaming roads
Using ideas as my maps
“We’ll meet on edges, soon,” said I
Proud ’neath heated brow
Ah, but I was so much older then
I’m younger than that now
– My Back Pages, Bob Dylan

… the idea had been to make the room “calmer.”
– architect Brad Cloepfil on his redesign of Eleven Madison Park

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