Project 2: Branding the Fringe

James Bridle
The fringe or avant-garde refers to people or works that are experimental or innovative, particularly with respect to art, culture, and politics. This force represents a pushing of the boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm.

How can you use art and design—words, images, media, etc.—to express the ideas that represent this edge? What forms and methods of distribution (social media, print, installation, etc.) can you exploit to realize your intentions?

Readings and exercise for Tuesday, October 3 (Esther and Ying lead discussion):
Themes of Contemporary Art
The New Aesthetic
Contemporary Graphic Design
 (for viewing; reading optional – mostly about styles)

Optional readings about visual culture
When Form Has Become Attitude
What is Contemporary?

Exercise for October 3 discussion: Bring in an object, image, or story that you feel expresses some aspect of the contemporary fringe.

1-page, independent project proposals are due Tuesday, October 10. Title, description, media, readings/bibliography, etc. Post proposals to blog.



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